Privacy Notice

1. Personal data we collect

Helia may collect and store the following data:

• Phone number (validated via SMS)
• Name (free-form, not validated)
• Alias
• Location (current or approximate)
• Plant photographs uploaded by the user
• Conversations and messages generated within the app
• Activity within the app (tasks, reminders, feature usage)
• Technical and usage data (device, operating system, usage metrics)

Photographs may incidentally contain images of people, home spaces, or personal objects. Helia does not intentionally seek or analyze such elements.

2. Data we do NOT collect

Helia does not collect:

• Financial data
• Health data
• Phone contacts
• Biometric data (biometric authentication is managed solely by the device's operating system)

3. Purposes of data processing

Personal data is used to:

• Create and manage the user's account
• Validate identity and access
• Enable the use of app features (plant scanning, conversations, reminders)
• Generate automated content through artificial intelligence
• Improve the product's experience and performance
• Send notifications, reminders, and informative or promotional communications
• Analyze internal metrics and product performance

4. Use of artificial intelligence

Helia uses artificial intelligence systems to generate responses and content. Such content:

• Is generated automatically
• May be inaccurate or incomplete
• Does not replace professional advice
• Is based on information provided by the user

The user is responsible for how they use such recommendations.

5. Communications

Helia may send:

• Push notifications (tasks, reminders, messages)
• Informational messages
• Promotional messages via push or SMS

The user can manage their notification preferences from the app.

6. Data retention and anonymization

When a user deletes their account:

• Identifiable personal data is deleted or anonymized (name, phone, alias)
• Tasks are deleted
• Photos and conversations are kept in anonymized form

Anonymized information may be used exclusively for product improvement, internal metrics, and model training, without public marketing purposes.

7. Data transfers

Data may be transferred and stored outside Mexico, only with providers necessary to operate Helia, under reasonable security measures.

Providers used:

• Infrastructure: DigitalOcean
• Artificial intelligence: OpenAI (or other providers in the future)
• Analytics: PostHog, Firebase, Google Analytics
• Notifications: Firebase Cloud Messaging, Apple Push Notification Service
• SMS: Brevo

8. ARCO rights and account deletion

The user may access, rectify, cancel, or oppose the processing of their data, as well as delete their account:

• From the app
• From Delete Account
• By writing to: carlavivani@gmail.com

9. Changes to this notice

Helia may update this Privacy Notice. Changes will be notified within the app or on the website.